MamaMind Privacy Policy
Last updated: 15 October 2026
1. Who we are
MamaMind is a family-organising service provided by Leck and Sons L.L.C-FZ, a company licensed in the United Arab Emirates (licensed by Meydan Free Zone, Dubai, licence no. 2538374.01), registered address Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, United Arab Emirates ("MamaMind", "we", "us").
We are the data controller for the personal data described in this policy. You can contact us about privacy at hello@mamamindai.com.
This policy explains what personal data we collect when you use our website (mamamindai.com), our WhatsApp service, our email support and (when available) our phone service, why we use it, who we share it with, and your rights under the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data ("PDPL") and other applicable laws.
2. The information we collect
Account and contact details - your name, email address and WhatsApp number, and your preferred way of being addressed.
Family members you add - the names, WhatsApp numbers and relationship (e.g. partner, grandparent, caregiver) of people you invite to your family account.
What you share with MamaMind - messages, voice notes (and their text transcripts), photos, reminders, schedules, and details you ask MamaMind to remember about your family, which may include information about your children.
Emails, calendars and files you connect - emails sent to your personal MamaMind email address (for example from your child's school or clubs), calendar links you give us (a school calendar, or your own iCloud, Google or Outlook calendar), and files, contact cards and locations you send to MamaMind.
Family organising records - lists, reminders, a medicine log, children's chore and reward charts, spending and budgets you choose to record, and your family's emergency information card.
Sensitive information - you may choose to share information about health, disability or additional needs (for example, a child's SEN needs, allergies, medicines you log, or your family's emergency information) and financial information such as school fees you record, and you may upload a People of Determination (Ministry of Community Development) or Sanad card to claim a discount. We only process this information with your explicit consent, which you give by choosing to share or upload it, and only to provide the service you asked for.
Cycle and fertility information - if you choose to use period and ovulation tracking, we keep the dates you tell MamaMind (when your period starts and ends, your usual cycle length), whether you are trying for a baby or are pregnant, and the predictions worked out from them. This information is private to you: it is never shown to or shared with other members of your family plan, never added to your family's shared notes, and only used to answer your questions and add notes to your own briefings. Predictions are estimates, not medical advice or contraception. You can stop or delete it at any time by telling MamaMind "delete my cycle data".
Payment information - payments are processed by Stripe. We do not receive or store your full card number. We receive limited information such as your plan, payment status, invoices and the email used for billing.
Support conversations - emails you send us, Contact page messages and website chat messages.
Phone calls (when available) - if you use MamaMind's phone service, your call audio is processed in real time to understand and respond to you. We do not keep recordings of calls. We keep a record that a call took place (time, duration and the reminder it related to).
Technical information - IP address, browser and device information, and server logs, used to run and protect the service.
Consent records - the date and time you agreed to receive WhatsApp messages from MamaMind, and whether you have asked us to stop.
3. How and why we use it
| Purpose | Legal basis (PDPL) |
|---|---|
| Providing MamaMind: replying to your messages, setting and sending reminders, coordinating with your family members, remembering what you ask us to | Performance of our contract with you |
| Sending you WhatsApp messages you haven't just asked for (reminders, family updates, optional check-ins) | Your consent, given at sign-up; you can withdraw it at any time by replying STOP |
| Processing sensitive information (health, cycle and fertility tracking, SEN, POD/Sanad cards) | Your explicit consent |
| Billing, invoices, receipts and verifying discounts | Performance of our contract; legal obligations |
| Customer support | Performance of our contract; our legitimate interests |
| Keeping the service secure, preventing fraud and abuse, monitoring that it works | Our legitimate interests; legal obligations |
| Improving MamaMind (see "How MamaMind learns" below) | Our legitimate interests, using anonymised information only |
| Our weekly email about new features, tips and refer-a-friend offers | Our legitimate interests in keeping customers informed; you can unsubscribe with one click in every email |
How MamaMind's AI works. MamaMind uses artificial intelligence to understand your messages and write its replies automatically. The AI is used to organise your family's day-to-day life; it does not make decisions that have legal or similarly significant effects on you. AI can make mistakes, so please check anything important. You can always reach a person at hello@mamamindai.com.
How MamaMind learns. To make MamaMind more helpful, we may use conversations to identify general, anonymised insights (for example, common questions parents ask) and facts about our own service. These insights do not include names, contact details or other information that identifies you or your family. Insights may be grouped by city (for example, "families in Dubai are finding summer childcare costly") and are only used once several different families share them. Separately, MamaMind remembers details you share about your own family (such as routines, preferences and the city you live in) so its replies and check-ins are personal to you; these are only ever used for your family. The raw conversation text used for this is deleted once it has been processed.
We do not sell your personal data, and we do not use it for advertising.
4. WhatsApp
MamaMind's messaging service runs on WhatsApp, which is provided by Meta Platforms. When you message MamaMind, WhatsApp handles the delivery of your messages under its own terms and privacy policy. You can reply STOP at any time to stop reminders, check-ins and family updates, and START to turn them back on.
5. Who we share it with
Your family members. Reminders and events you mark as shared are visible to the members of your family account. Private reminders are only shown to you. To help your family coordinate, MamaMind may tell another member of your family that you are busy at a particular time, without saying what your private plans are. Messages, photos, files or contact cards you ask MamaMind to send to a family member are delivered to them on your behalf - MamaMind always asks you first before sending anything to anyone else. Shared lists, the medicine log, children's reward charts and the family emergency card are visible to the members of your family account; your own connected calendar, private lists and the spending you record are visible only to you unless you choose to share them.
Service providers who process data for us under contract, only to provide MamaMind:
| Provider | What they do |
|---|---|
| Meta Platforms (WhatsApp) | Delivering WhatsApp messages |
| OpenAI | AI replies, voice-note transcription, spoken replies, reading files and searching the web for local services. Under OpenAI's published API policy, data sent through its API is not used to train its models by default. |
| Stripe | Processing payments and subscriptions |
| Hostinger | Hosting our servers and email |
| Twilio (when phone calls are available) | Connecting phone calls |
We may also disclose information if required by law, by a court or by a government authority, to protect the rights, safety or property of our customers, ourselves or others, or as part of a sale or reorganisation of our business (in which case this policy will continue to apply).
6. International transfers
Our servers are located in the United Kingdom (provided by Hostinger), our backups are stored on those servers and may also be kept, encrypted, with a backup provider in the European Union, and some of our service providers process data in other countries, including the United States. When personal data is transferred outside the UAE, we rely on the transfer grounds permitted by the PDPL, including contractual safeguards with our providers and, where required, your consent.
7. How long we keep it
- While your account is active, we keep the information needed to provide the service.
- After your account is closed, we delete or anonymise your personal data within 90 days, except where we must keep it longer by law.
- Payment and invoice records are kept for as long as UAE commercial and tax laws require (typically at least 5 years).
- POD / Sanad card images are kept while the discount applies and deleted within 90 days after the account closes.
- Cycle and fertility information is kept while you use the tracking and deleted straight away when you ask MamaMind to delete it (or within 90 days after your account closes).
- Detailed message data (such as contact-card details and file references) is cleared after 30 days; the text of your conversations is kept while your account is active so MamaMind can remember context.
- Backups are overwritten on a rolling basis (our own backups within 14 days).
You can ask us to delete your data sooner - see section 9.
8. How we protect it
We use encrypted (HTTPS) connections for the website and our systems, limit access to personal data to authorised people using secure logins, store sensitive documents such as POD/Sanad cards in private storage that is not publicly accessible, keep regular backups, and monitor the service for problems. No system is completely secure, but we work to protect your data and will notify you and the relevant authorities of a data breach where the law requires.
9. Your rights
Under the PDPL you have the right to:
- access the personal data we hold about you and receive a copy;
- correct inaccurate data;
- delete your data (subject to legal record-keeping duties);
- restrict or object to certain processing;
- transfer your data to another provider, where applicable;
- withdraw your consent at any time (for example by replying STOP), without affecting processing that happened before.
To exercise these rights, email hello@mamamindai.com from the email address on your account. We may ask you to confirm your identity. We aim to respond within 30 days. If you are not satisfied, you can complain to the UAE Data Office.
10. Children
MamaMind is for parents, guardians and caregivers aged 18 or over. Children should not create accounts or use MamaMind directly. When you share information about your children, you confirm that you are their parent or legal guardian (or have their guardian's permission) and that you are entitled to share it.
11. Cookies and similar technologies
We use only essential cookies and browser storage - for example, to keep you signed in to your account. Our payment provider, Stripe, sets its own cookies during checkout to process payments securely and prevent fraud. We do not currently use advertising or analytics cookies. If that changes, we will update this policy and ask for your consent where required.
12. Changes to this policy
We may update this policy from time to time. We will post the new version on this page with a new "Last updated" date and, for significant changes, tell you by email or WhatsApp.
13. Contact us
Leck and Sons L.L.C-FZ (MamaMind)
Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, United Arab Emirates
Email: hello@mamamindai.com / support@mamamindai.com